glennis mcgregor

Freelance user experience architect, art history enthusiast, practicing artist


About My background & interests

My Background

Who am I

I come from a creative background, studying music composition in Canada. After graduating I taught English and hosted a Top 40 radio show in Tokyo. From there I transitioned to Digital Media via an Information Systems MSc at the LSE, London. I worked as a creative producer and designer at BBC online, BBC Worldwide and Macmillan Publishing, where I led the design team at, integrating emerging user experience methodologies including international focus groups.

As a user experience architect, I've had the opportunity to work some very sharp minds, always challenging me to evolve and adapt my thinking and methodologies. I've had the opportunity to work with clients including BMW MINI, Citi Private Bank, Guinness, John Lewis, EDF, Zoopla, Aston Martin and Barclaycard.

Related Interests


Art History

I can't get enough early Renaissance painting, and spend most of my holidays as an art tourist, chasing down exhibitions and permanent collections. I reflect on Renaissance trends and their modern parallels as found in games and digital art in my blog Renaissance for Real. I've also guest posted on the influential blog 3 Pipe Problem in recent months.

A personal art practice

Sometimes I need tubes of paint, canvas, and no automatic undo. I recently had some of my paintings professionally photographed and posted high res versions on Saatchi Online, available for purchase as prints.

UX Approach


Professional Summary

A User Experience Architect, with a portfolio of rich interactive experiences - including global consumer sites, end to end customer experience design, digital brand strategy, e-commerce, and discreet user enhancement. I have experience within the financial, retail, medical, entertainment, publishing, scientific and utilities sectors. I'm an associate member of the International Academy of Digital Arts and Sciences, and sit on the Webby award judging committee.

• Strategic planning
• Creative Visualization (interfaces and environments)
• User Requirements Gathering and Documentation
• Interaction Design and Information Architecture
• User Centred Design (UCD) Methodologies
• Conceptual Design and Prototyping
• Wireframing (Omnigraffle & Axure)
• User Testing and Focus Groups
• Client Liaison

An evolving user centred approach

Goals & Current Context

A new user experience requires a clear understanding of goals for the user, organisation, and stakeholders. The competitive and social landscape also needs to be understood. Will it be a revolution or an evolution and where will we look for inspiration?

Understanding Users

Personas, testing, surveys, day in the life treatments, SEO and analytics all play into the job of focusing the experience on real user needs.

Framing the concept

The potential of a new user experience is explored in a concepting stage. Here brainstorming, sketching, and forming user journeys come into play. These ideas can be quickly articulated and presented to the client for further refinement in the form of screen concepts and interactive prototypes.


It is often useful to create a high level concept diagram soon after the UI concepts have been endorsed. This can spotlight omissions, confirm priorities and reduce complexity. More detailed architecture can then be created in order to map the whole structure or particular pieces of a structure. User journeys can then be compared against these flow diagrams to ensure the architecture still fulfils user needs.

Wireframes, prototypes and animations

It's useful to work closely with not only the client but also the designers and developers early on in wireframe or prototype production in order to evolve the interface as a team.

Real people

User testing and focus groups can be the ultimate way to test out the conclusions of the previous steps. This step can validate good ideas and point the way to weaknesses not yet identified in the initial designs.
I've created and conducted one-to-one user tests (in person and remote) for Zoopla, Tesco, Dr Foster and New Look; international focus groups for Macmillan Science; and Optimal Workshop analysis for Smart Energy GB and the NHS.


Contact Glennis McGregor

For hire in

Greater London, UK

Conact me @ glennis.mcgregor at

Copyright © 2016 Glennis McGregor